How can we begin to communicate a complex idea or action using an economical combination of words, type, and image?
In identity design, we must be simple clean and pungent with information. Thus, the question asked how does a designer create an elegant design for the consumer but also portray the correct information. With this client specifically I was to design a logo, and keep the dignity and context of the campaign throughout the entire Identity. This campaign catered to helping animals, and stop the production of real fur in factories and help stop the demand of clothing that used these resources. My role was to help assist in designing the campaign and re configure the identity - to appear easily to all viewers so that they clearly understood the message.